Joseph Turow, the Robert Lewis Shayon Professor and associate dean for the Graduate Studies, Annenberg School for Communication at the University of Pennsylvania, will speak on important changes that have brought questions and risks to shopping in the digital age, such as how the 21st century "store" has been disrupted by the public's increasing use of digital media to subvert retail prices and offerings. His talk will also discuss how retailers are responding by redesigning their spaces that reshape the meaning of customer loyalty and raise ethical issues.
Turow, one of the nation's premier scholars on advertising and consumer culture, has been called the "reigning academic expert on media fragmentation" by The New York Times and a "privacy pioneer" by the TRUSTe internet privacy-management organization. His books include
"The Daily You: How the New Advertising Industry is Defining Your Identity" and "Your Worth and Breaking Up America: Advertisers and the New Media World."
Wednesday, March 12, 2014 at 4:30pm to 7:00pm
William H. Hannon Library, Von der Ahe Family Suite, 3rd floor
1 LMU Drive, Los Angeles, CA 90045