When the Beatles took up Transcendental Meditation, and soon thereafter went to India, Maharishi Mahesh Yogi became the most famous guru in the world. Revered by some, lampooned by others, his savvy adaptation of yogic ideas and methods catalyzed the movement of meditation from the counterculture fringes to living rooms and boardrooms. The presentation will focus on the pivotal period between 1967 and 1976, discussing topics central to the transmission of Indic teachings to the West, such as: skillful changes in language and delivery systems; the promotion of scientific research; mass media and the celebrity factor; and assimilation vs. appropriation.
Philip Goldberg (www.PhilipGoldberg.com) is the author of numerous books, most recently American Veda: From Emerson and the Beatles to Yoga and Meditation, How Indian Spirituality Changed the West, which was named one of the top ten religion books of the year by Huffington Post and the American Library Association. The co-host of the podcast Spirit Matters, he blogs regularly on the Huffington Post and Spirituality and Health online. He was trained as a meditation teacher by Maharishi Mahesh Yogi in 1970 and is currently working on a biography of Paramahansa Yogananda.
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