About this Event
The sixth Faculty Pub Night of the 2020-2021 season features Aidin Namin, Julian K. Saint Clair, My Bui, and Mitchell L. Hamilton from LMU's College of Business Administration. They will discuss their recent publication, "Dine-in or take-out: Modeling millennials’ cooking motivation and choice."
To register for this event: https://lmula.zoom.us/webinar/register/WN_rgrPAsmpRVqa5kycxjXyXQ
About Faculty Pub Night:
Students, staff, faculty, alumni, and any members of the public are all invited to the 2020-2021 series of Faculty Pub Night at the William H. Hannon Library. Eight LMU professors are selected annually to discuss their latest publication or project in a comfortable setting and format that welcomes diverse perspectives for an inclusive conversation aimed to educate the entire community. All Faculty Pub Nights are free and open to the public.
About the Authors' Work:
Students, in general, get into undesirable eating habits, partly due to the decrease in consumption of unhealthy, prepared food items (e.g., take-out). This research applies a multi-method approach to modeling the motivations behind cooking behavior for this cohort of young-adult consumers. Focus groups are conducted and findings are incorporated into an integrative framework to develop and estimate three quantitative choice models for predicting millennials’ cooking behavior. Data for this analysis are collected from surveys of millennial college students in two large metropolises in the US. Extending previous research, self-fulfillment (i.e., sense of achievement from consuming an activity) is found to positively predict cooking behavior. Cooking skill also has a positive association with the incidence of cooking and eating at home. Furthermore, the adverse effect of time needed to cook diminishes with greater cooking skill. Not conforming to previous literature, social motivation (i.e., motivation to socialize with others) has mixed support, and hedonic motivation (i.e., feeling of pleasure from cooking) is a negative predictor of cooking behavior. We offer first-hand implications for research on cooking as a consumed activity, and develop practical interventions.
About the Authors:
Aidin Namin is Assistant Professor of Marketing at Loyola Marymount University. He earned his Ph.D. in Marketing Analytics from the University of Texas at Dallas. A modeler by training and passion, Dr. Namin’s main area of research is Analytics and Big Data. Dr. Namin has published a dozen research papers in leading journals. He has received multiple Grants, and Teaching, Research, and Best Paper Awards from different institutions, including the "Ascending Scholar Award" for Excellence in Research from the President of Loyola Marymount University, The Paul R. Lawrence Award from Case Research Foundation, Junior Faculty Research Award from Western Decision Sciences Institute, Thought Leadership in Retailing Research Recognition sponsored by AMA Retailing and Pricing SIG, Faculty Fellowship Award in Research from Loyola Marymount University and University of Idaho, and Outstanding Reviewer Recognitions from the Journal of Business Research and Journal of Retailing and Consumer Services. Dr. Namin has also received a prestigious national Teaching Innovation Award from Association of Collegiate Marketing Educators (ACME) in 2020, and Teacher-of-the-Year Award from the University of Texas at Dallas as a Ph.D. student. He has recently been awarded a competitive national external research grant; the AMS-AFM Grant, from the Academy of Marketing Science. He currently serves on the Editorial Board of Journal of Business Research and Journal of Marketing Analytics. At LMU, among other courses, Dr. Namin teaches analytics at the undergraduate and graduate level and supervises analytics capstone projects.
Myla Bui earned her Ph.D. from the University of Arkansas and her MBA from Loyola University New Orleans and currently Associate Professor of Marketing at Loyola Marymount University in Los Angeles. She has professional experience in promotional marketing through Nola.com and business development/market research through Intralox LLC, USA. Myla has published research articles at the premier business journals including Journal of Marketing, Psychology & Marketing, Journal of Public Policy & Marketing, Journal of Business Research, Journal of Advertising Research, European Journal of Marketing, Journal of Consumer Policy, and Journal of Consumer Affairs, among others. Her research interests include health public policy, consumer judgement and decision-making, and emerging technology.
Mitch Hamilton is an award-winning scholar and brand activism thought-leader that earned a B.S. in marketing from San Diego State University, an MBA from Clark Atlanta University, and a Ph.D. in consumer behavior from Syracuse University. As a doctoral student, he capitalized upon a unique opportunity to be simultaneously trained in quantitative modeling by the marketing department and experimental design by the social psychology department. It was during his time spent with the social psychologists that Dr. Hamilton discovered he was wildly fascinated by human behavior, more specifically consumer behavior. Since then, his broader research scope has centered on the contemporary consumer-brand paradigm (including: relationships, connections and interactions). However, his more recent studies have been motivated by social injustice and systemic inequity issues. The timeliness and importance of his current work has been underscored by the academy as his co-authored paper, which examines the interplay of cultural diversity and brand perception, was recognized as "Best Working Paper in 2020" by the Association for Consumer Research.
Julian K. Saint Clair is an associate professor of marketing and academic program director of the MBA at Loyola Marymount University. Professor Saint Clair earned a B.A. in business administration with a concentration in marketing from Clark Atlanta University, an M.S. in business administration from the University of Washington, and a Ph.D. in marketing with a concentration in consumer psychology from the University of Washington. His primary research interests are consumer identity and learning as drivers of branding and advertising response. Subtopics in these areas include multiple identities, intersectionality, stereotypes, and diversity marketing – often explored in contexts focused on marketing as a force for good, such as education, health & wellness, financial decision making, and marketplace equity. His interdisciplinary approach has led to publications in Marketing Science, Journal of Consumer Research, Journal of Marketing Education, and the Association for Consumer Research (ACR) Film Festival. An American Marketing Association (AMA) - Sheth Consortium Fellow, Professor Saint Clair has been recognized for academic excellence by the Ph.D. Project, AMA Foundation, and National Black MBA Association. In 2020 Saint Clair and his co-authors also received the ACR Best Working Paper award for their study of diversity marketing.
About the William H. Hannon Library:
The William H. Hannon Library fosters excellence in academic achievement through an array of distinctive services that enable learners to feed their curiosity, experience new worlds, develop their ideas, inform their decision-making, and inspire others. More information can be found at http://library.lmu.edu
For more information about this event, contact John Jackson, Head of Outreach & Communications for the William H. Hannon Library, at (310) 338-5234 or email@example.com.