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CATEGORIES:Speakers and Seminars
DESCRIPTION:Note: If you are interested in attending this event\, please RS
 VP here or select the "Register" button on this page.\n\nThe sixth Faculty 
 Pub Night of the 2019-2020 season features Shaun Anderson\, Assistant Profe
 ssor of Communication Studies. Anderson will discuss his recent publication
 \, “The African American Community and Professional Baseball: Examining MLB
 ’s Corporate Social Responsibility Efforts as a Relationship Management Str
 ategy."\n\nAbout Faculty Pub Night: \n\nStudents\, staff\, faculty\, alumni
 \, and any members of the public are all invited to the 2019-2020 series of
  Faculty Pub Night at the William H. Hannon Library. Eight LMU professors (
 four per semester) are selected annually to discuss their latest publicatio
 n or project in a comfortable setting and format that welcomes diverse pers
 pectives for an inclusive conversation aimed to educate the entire communit
 y. All Faculty Pub Nights are free and open to the public. Pub refreshments
  and snacks will be served courtesy of the William H. Hannon Library. \n\nA
 bout the Author's Work: \n\nIn 1989\, former Major League Baseball (MLB) pl
 ayer John Young created the Reviving Baseball in Inner Cities (RBI) program
  as a way to increase the number of African Americans becoming involved wit
 h the game of baseball. Along with this program\, MLB created the Urban You
 th Academy (UYA) in 2006 as a way to not only teach the game but also provi
 de life skills to youth and adults. However\, MLB continues to struggle in 
 developing relationships and increasing involvement of African Americans. \
 n\nTherefore\, the purpose of this work was to understand why African Ameri
 cans are not interested or involved in MLB. Corporate social responsibility
  and relationship management theory were used as the frameworks for this st
 udy. Eleven RBI and UYA program managers were interviewed to determine the 
 challenges they face in getting African Americans involved in the game. Res
 ults from this study indicated three themes regarding MLB program managers’
  challenges: inconsistency in measuring success\, lack of parental involvem
 ent\, and lack of trust. A discussion\, implications\, and future direction
 s are addressed.\n\nAbout the Author: \n\nShaun M. Anderson is an Assistant
  Professor of Organizational Communication and Faculty Advisor for the Inst
 itute of Business Ethics and Sustainability at Loyola Marymount University.
  His teaching and research interests are focused on the effective use of co
 rporate social responsibility within and outside of organizations\, particu
 larly\, sport organizations. He has published in the Psychology of Popular 
 Media Culture\, International Journal of Sport Communication\, and Sport Ma
 rketing Association conference proceedings. \n\nIn addition to this\, his w
 ork has been featured in popular press outlets such as Huffington Post\, Me
 dium.com\, Western City Magazine\, and WorldPolicy.org. He is an advisor fo
 r the upcoming PBS television series\, Xavier Riddle and the Secret Museum.
  Also\, he has worked with  organizations such as Football University\, Maj
 or League Baseball\, 9 Media\, PBS\, and the Los Angeles County Sheriff’s D
 epartment. In 2018\, he was named a Black Enterprise magazine “Modern Man o
 f Distinction” for his commitment to teaching and scholarship. \n\nAbout th
 e William H. Hannon Library:\n\nThe William H. Hannon Library fosters excel
 lence in academic achievement through an array of distinctive services that
  enable learners to feed their curiosity\, experience new worlds\, develop 
 their ideas\, inform their decision-making\, and inspire others. The librar
 y is open to the public during regular business hours. More information can
  be found at http://library.lmu.edu\n\nFor more information about this even
 t\, contact John Jackson\, Head of Outreach & Communications for the Willia
 m H. Hannon Library\, at (310) 338-5234 or john.jackson@lmu.edu.
DTEND:20200219T030000Z
DTSTAMP:20260422T120523Z
DTSTART:20200219T013000Z
GEO:33.970651;-118.419248
LOCATION:William H. Hannon Library\, Von der Ahe Family Suite (Level 3)
SEQUENCE:0
SUMMARY:Faculty Pub Night: Shaun Anderson
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URL:https://cal.lmu.edu/event/faculty_pub_night_shaun_anderson
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