Impact Insights: Decoding the New Generation: How Brands Can Better Speak To and With Gen-Z

The CBA launched a summer webinar series called "Impact Insights," offering thought leadership and intimate dialogue to engage with the business community, and help them apply agility and creative confidence to their professional and personal lives.

From our obsession over memes, entrepreneurial minds, digital-savviness and change-maker attitudes, we get it...Gen-Zs are so hard to decode. NinetyEight, a creative advertising agency, was founded by 6 Gen-Zs determined to help brands understand our generation. Whether you are a parent, professor, business owner, or CMO - this interactive webinar will help unpack all things Gen-Z, from why brands should care about us, why this generation is so hard to reach, and how TikTok is changing the digital advertising landscape.


Thursday, July 16 at 12:00pm to 1:00pm

Virtual Event
Event Type

Speakers and Seminars, Announcements, General Notices, Alumni, Discussions


College of Business Administration, Marketing and Business Law, MBA, EMBA, M-School


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