Impact Insights: (in)Authentic Brand Activism: How to Engage in Social Movements like BLM

Thursday, July 9, 2020 11:00am to 12:00pm

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The CBA launched a summer webinar series called "Impact Insights," offering thought leadership and intimate dialogue to engage with the business community, and help them apply agility and creative confidence to their professional and personal lives.

During times of social and political unrest, many companies struggle to effectively position their brands on the right side of justice. Opinionated messaging may alienate certain segments of the market, while generic statements, fence-straddling, and silence reap no benefits. Professors Mitch Hamilton and Julian Saint Clair discuss best practices for meaningful brand engagement campaigns that serve social movements. This interactive webinar also illuminates the art and science of authentic brand storytelling that seamlessly integrates into contemporary social and political narratives.

Click here to register.

  • Roya Shahnazari
  • Julian Saint Clair

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