“Moneyball: The Art of Winning an Unfair Game” is a story of how the Oakland A’s applied innovative analysis of baseball statistics, to successfully compete against the larger market ballclubs. As the breadth, depth, and accuracy of data grows, companies should be receptive to the data-driven insights, even when they challenge traditional wisdom.

Timothy Park, Director of Strategic Analytics and Commercial Planning at Sony Pictures Entertainment, will discuss the essential data pillars to cultivate a data-driven culture, where insights can be gleaned to make strategic business decisions and improve the bottom line.

Topics include: Data Storytelling, Data Visualization, Data Governance, Data Democratization, Data Socialization, Digital Transformation, Cyber Security, Data Ethics, AI/Machine Learning applications and many industry examples will be presented.

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Organized by ISBA and the AIMS Society.