About this Event
UNH 3030, 1 LMU Drive, Los Angeles, CA 90045
Andrew Rohm, Associate Professor and M-School Co-Director, Marketing Department
Shana Pereira, Adjunct Professor and Director, Client Strategy and Development, Resolution Media, Marketing Department
Nancy Adzentoivich, Adjunct Professor and Managing Director, Resolution Media, Marketing Department
The world of marketing, branding, and advertising has evolved in recent years thanks to the Internet and e-commerce, Google, social media such as Facebook and Twitter, and advances in smartphones and other mobile devices. The statistics are telling: over six billion hours of video are watched on YouTube every month, one in six people around the world have a Facebook account, and our smartphones have evolved from devices that we use to make actual phone calls to powerful personal control centers.
In response to the rapid changes taking place in the marketing field, LMU's M-School initiative was developed to transform the way students in the College of Business Administration (CBA) learn about and become immersed within this fast-changing world. M-School was launched in Fall 2012 and it has since grown to a program that has reached over 130 LMU students with a five-course curriculum. The M-School's learning and educational model stresses the concept of engaged learning, fostering close partnerships with the greater-LA branding and advertising community, including Deutsch LA, Electronic Arts, Mattel, Google, TBWA\Chiat\Day, Facebook, and TOMS. M-School courses are co-developed and co-taught with our industry partners to ensure that timeless perspectives, frameworks, and theories are blended with current practice. It also ensures that our students are exposed to leading-edge course material and are also able to build and foster industry connections that help them evaluate individual career choices and opportunities.
In this CTE Lunch and Learn session, Professors Rohm, Pereira, and Adzentoivich will talk about three elements of the M-School’s engaged learning model: 1) course development, 2) an innovative course project designed to bridge theory and practice in which student teams create and execute live paid search campaigns (employing Google AdWords) for six prominent non-profit organizations, and 3) new approaches to assessing student learning and performance. Additionally, the session will include an interactive component designed to have participants generate ideas on how their departments within the LMU community might begin to rethink their own unique approaches to education.
Nancy Adzentoivich, Managing Director, Resolution Media
Nancy has worked in the digital and performance media space for more than 15 years. Starting at a small non-profit in NYC in the 1990s, Nancy learned about, and helped to define, search engine marketing (SEM) and search engine optimization (SEO) from its earliest days. She has worked for two of the largest global holding companies, Interpublic Group and Omnicom, with clients that include Nike, Apple, Levi's, Eli Lilly and Enterprise Rent-a-Car. She has recruited, hired and trained nearly 100 young professionals in digital media, building award-winning teams and watching many of them grow into executives and leaders. Nancy is a board member of SEMPO and a member of the IAB Native Ads Committee. She was also honored at the LABJ Women Making A Difference awards in 2014.
Shana Pereira, Director Client Strategy and Development, Resolution Media
Shana has been with Resolution Media for 18 months creating performance media strategies for brands in the Entertainment and Travel verticals. She is part of the Yahoo Bing Network Product Advisory Group and brings over ten years of marketing experience. Prior to Resolution, Shana was the International Director of the Tourism Board for Australia's Great Barrier Reef. During this time, she created strategic partnerships to increase awareness and aspiration for the Natural Wonder of the World with National Geographic, the Virgin Group and the Twilight Franchise. Notable marketing campaigns include the award winning "Best Job in the World" campaign launched in 2009, which became renowned for being a best in class digital case study, showcased in universities around the globe, including LMU.
Andrew Rohm, Associate Professor and Co-Director of the M-School, CBA, LMU
Professor Rohm has been teaching graduate and undergraduate marketing courses for over twelve years now. Prior to coming to LMU, he was Associate Professor of Marketing at Northeastern University in Boston where he taught in the undergraduate, MBA, and Executive MBA programs. Prior to that, he worked in engineering at United Technologies and in marketing positions at General Motors/E.D.S., Brooks Sports, and Reebok International. Rohm has a Ph.D. in Marketing from the University of Massachusetts Amherst and a B.S. in Aerospace Engineering from the University of Michigan.
Lunch will be provided. Please RSVP to email@example.com or x85866.
This program will be video and audio taped and may be podcast. By your willing participation in the program, you expressly and irrevocably consent to be photographed, videotaped and/or audio taped and quoted/cited. The films, tapes, and other digital recordings will become the property of the Center of Teaching Excellence, LMU.