The CBA welcomes Dr. Rama Yelkur, dean of the Business School at St. John Fisher College in Rochester, NY, for a special talk on Super Bowl Ad Likability. A meet & greet with food and drinks will take place from 12-12:30 in Hilton 300 followed by a presentation by Dr. Yelkur from 12:30-1:30 p.m. She will share her research of over 20 years on emerging and enduring predictors of Super Bowl ad likability, and discuss the results of her recent study on viewers’ day-after-recall of Super Bowl commercials.
Friday, February 8, 2019 at 12:00pm
Hilton Center for Business, Room 300
1 LMU Drive, Los Angeles, CA 90045