In celebration of Black History Month, join us for an exclusive fireside chat with Big Boy, the legendary host of the award-winning Big Boy’s Neighborhood and one of the most influential voices in hip-hop media. With a 30-year career spanning radio, entertainment, and entrepreneurship, Big Boy will break down how he built an iconic personal brand, stayed culturally relevant across decades, and what’s next as he expands beyond radio and music.

Moderated by LMU Marketing Professor Mitch Hamilton and David Gross, this conversation goes behind the scenes of fame, business strategy, reinvention, and long-term brand growth - straight from someone who’s done it at the highest level.

Whether you’re into media, marketing, entrepreneurship, music, or just want real insight into building something that lasts, this is a can’t-miss event 🎙️🔥

Register now!

Co-hosted by A-LIST in the College of Business Administration and Student Affairs.