Superstar music producer, Hit-Boy, whose production discography includes songs with Beyonce, Rihanna, Jay Z, Jennifer Lopez, Justin Bieber, Kendrick Lamar, Mariah Carey, and Drake, will engage in a fireside chat with Professor Mitch Hamilton and David Gross. The dialogue will investigate the business of culture, as well as the process of building culturally relevant brands, particularly in the music and entertainment industries. In 2024, Hit-Boy won three GRAMMY awards and received a total of 11 nominations.

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Presented by the A-LIST marketing pathway and co-sponsored by Black Students in Business, Crimson Consultant Group, and Marketing Society.