Lecture: “Unconventional Strategy Delivers Remarkable Results: The Story of Nitto Tire: a Japanese brand, raised in America"


The Center for Asian Business D.K. Kim Lecture Series welcomes Tomoshige “Tomo” Mizutani for a presentation titled "Unconventional Strategy Delivers Remarkable Results: The Story of Nitto Tire: a Japanese brand, raised in America”. Tomo is a highly respected 30+ year tire industry veteran. He is an icon within the auto enthusiast community for his award-winning marketing innovations, consumer insights and auto industry contributions, including the success of Nitto in the United States as an engaging brand ‘Fueled by Enthusiasts’.

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This event is co-sponsored by CIBE and Asian and Asian American Studies.

Monday, April 15 at 6:00pm

Hilton Center for Business, Main Auditorium
1 LMU Drive, Los Angeles, CA 90045

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